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ORION conquers Multikino in Cracow
Autumn and winter, including the time before Christmas is the time when the cinema enjoys great popularity. Everyday each 'Multikino' is visited by 2500 people on average and at weekends the number reaches even 6000. A statistical citizen goes to the cinema 2.14 times a year. As researches indicate cinema audiences consist mainly of people between 15 and 34 years old who are especially susceptible to advertising, value original brands and follow latest trends.
The advertising campaign launched in 'Multikino' in Cracow aims mainly at building the awareness of the ORION brand in the modern audio and video device sector as well as supporting sales in the southern region.
Advertising operations cover the exposition of a large-size 5.40m x 4.50m banner located right after ticket offices, 3 spectacular 1m x 4m ceiling flags, 2 advertising stands and customer assistance branding (during the campaign the cinema staff will wear T-shirts with ORION logo). The entire operations will be enforced by the emission of the current cinema programme displayed on six 32-inch LCD TVs from the latest flagship 'FX Series' by ORION.
Emission of a 5-second long advertising spot during 'Noc reklamożerców' (Night of Ad-eaters) held in 'Multikino Cracow' last Saturday constituted an additional and incredibly attractive element of the campaign.
The campaign will last till the end of January 2010.
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